A week or so ago I entered the Berocca blogger relief competition and somehow sneaked through and won. They sent me a blogger relief pack which is full of things to clutter up my desk a bit more. All of it themed around stress busting...
Here's the blurb from their site:
"Blogging can be stressful. We live in a world where millions of people
read and demand new content from websites every day.
The Blogger Relief Pack comes to the rescue of those tired minds. Be part of the Blogger Relief campaign to rescue those we rely on to feed our insatiable hunger for the weird wide web.
If you’ve got a blog, fill in your details and you could receive a Blogger Relief Pack from Berocca. Keep on blogging and we’ll feature some of the best blogs we see on this page in the coming weeks."
So in my pack I got:
A tube of Berocca and a branded glass
A stress pen holder
A stress relief button that triggers an explosion on my computer screen
In addition to this was a stress ball that has been causing chaos and a device that makes the sound of popping bubble wrap. Odd. But fun.
It's a great idea and has introduced me to Berocca. Having never tried it before this programme has transformed me into a bit of a brand fan... I've already written about Berocca three times now. Not to mention I have now got Berocca related goodies strewn around my desk.
Importantly, I opted in to this promotion and have been given the chance to opt out. This fits in very well with Seth Godin's marketing principles. I wonder if similar schemes could work for our brands?
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