Saturday, 12 July 2008

Firefly Drinks

Just a quick post to say that Firefly drinks are on to a good idea with the packaging. For each of the drinks in their range they feature a photo on the front of the pack that sums up the mood that the drink is intended to generate. For "Wake Up" below the picture is of a bloke jumping with energy...

Firefly drink front

The photo was taken by someone called Phillip Spears

Firefly drink back

What a stroke of genius from Firefly. Simply take an inspiring photo that sums up the mood that their drinks are trying to evoke, send it in and if they think it is better than what they already have they use your picture instead. Great marketing idea. Basically it is a much better version of what Jones Soda and Veddett beer do. I can imagine it working really well for Sharyn Wortman's Today was Fun teas.

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