Thursday 24 January 2008

Wahaca Chile Seeds

When we went to Wahaca in Covent Garden we filled our pockedts with what we thought were prettily coloured boxes of matches. But joy of joys they turned out to be little cardboard sticks with chile seeds attached to them.

I didn't take a picture of the seed book from Wahaca but I have found a website called Matchstick Garden which does them. They make a great alternative for restaurants and businesses instead of making boxes of matches.

So we planted our chile seeds about 2 weeks ago in some vague hope that they might sprout. And shock of shocks... they've only gone and sprouted! Our office is rapidly developing into a tropical garden with a bird of paradise, 2 Sauza agave plants, a small succulent and 8 nubile chile plants. In only a matter of months we'll be harvesting our crop of chiles!

Well done Wahaca. What a great example of new marketing. Essentially they have given away something surprising, interesting, relevant, good and talkworthy. On object of sociability that gives Wahaca a feeling of authenticity, goodness and engagement. Keep an eye out for updates on how the little chaps are getting on.


Cakelaw said...

What a great marketing idea. Good luck with the chillies!

Browners said...

They're getting bigger and stronger by the day. My guess is that by July we'll have some chillies!

I'll keep everyone updated!


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